QUOTE
Those millions on Facebook? Most actually visit
By Emil Protalinski | February 7, 2012, 9:19am PST
Summary: Is Facebook trying to artificially increase the number of users it reports to the public? I don?t think so. In fact, in my opinion Facebook has always reported its numbers very conservatively.
The New York Times today published an article titled ?Those Millions on Facebook? Some May Not Actually Visit.? The main argument appears to be: not all of Facebook?s 845 million monthly active users and 483 million daily active users visit the site. Instead, they may be only using their Facebook accounts elsewhere. Here?s an excerpt:
If you managed to wade through to Page 44 of Facebook?s prospectus, you?d discover that the company provides a definition of an ?active user? ? and it is unlikely to be what you expected.
Facebook counts as ?active? users who go to its Web site or its mobile site. But it also counts an entire other category of people who don?t click on facebook.com as ?active users.? According to the company, a user is considered active if he or she ?took an action to share content or activity with his or her Facebook friends or connections via a third-party Web site that is integrated with Facebook.?
Read more:
http://www.zdnet.com...ally-visit/8762
By Emil Protalinski | February 7, 2012, 9:19am PST
Summary: Is Facebook trying to artificially increase the number of users it reports to the public? I don?t think so. In fact, in my opinion Facebook has always reported its numbers very conservatively.
The New York Times today published an article titled ?Those Millions on Facebook? Some May Not Actually Visit.? The main argument appears to be: not all of Facebook?s 845 million monthly active users and 483 million daily active users visit the site. Instead, they may be only using their Facebook accounts elsewhere. Here?s an excerpt:
If you managed to wade through to Page 44 of Facebook?s prospectus, you?d discover that the company provides a definition of an ?active user? ? and it is unlikely to be what you expected.
Facebook counts as ?active? users who go to its Web site or its mobile site. But it also counts an entire other category of people who don?t click on facebook.com as ?active users.? According to the company, a user is considered active if he or she ?took an action to share content or activity with his or her Facebook friends or connections via a third-party Web site that is integrated with Facebook.?
Read more:
http://www.zdnet.com...ally-visit/8762
