QUOTE
Feb 16, 2012 2:00 am
Microsoft's Killer Tablet Opportunity
By Bob Lewis, Infoworld
Imagine, for the sake of argument, that you run a company that isn't Apple and want to make money selling tablets. How might you go about it?
What you wouldn't try to do: Out-Apple Apple.
There's no point trying to outslick the company that's perfected slick user interfaces. First of all, you won't succeed. By the time you get close to matching iOS, Apple will have moved on to the next level of fashionable semi-functionality. Apple's software is somewhat like the Kardashians: It always looks good if your tastes run that way. Its capabilities are quite a different matter.
Nor does acknowledging second-best status on the slickness front have to translate to lack of competitiveness. Recall that, give or take a year or two, Microsoft Windows has looked like what you might get if Apple sold Macintoshes in kit form to hobbyists -- sorta like it, only clunkier and with rough edges. And yet, Windows have outsold Macs everywhere except in homes, schools, and marketing departments by maybe a 20:1 margin. The user interface matters, but it isn't the whole ball game. Heck, it isn't even an inning.
More:
http://www.pcworld.c....html#tk.hp_new
Microsoft's Killer Tablet Opportunity
By Bob Lewis, Infoworld
Imagine, for the sake of argument, that you run a company that isn't Apple and want to make money selling tablets. How might you go about it?
What you wouldn't try to do: Out-Apple Apple.
There's no point trying to outslick the company that's perfected slick user interfaces. First of all, you won't succeed. By the time you get close to matching iOS, Apple will have moved on to the next level of fashionable semi-functionality. Apple's software is somewhat like the Kardashians: It always looks good if your tastes run that way. Its capabilities are quite a different matter.
Nor does acknowledging second-best status on the slickness front have to translate to lack of competitiveness. Recall that, give or take a year or two, Microsoft Windows has looked like what you might get if Apple sold Macintoshes in kit form to hobbyists -- sorta like it, only clunkier and with rough edges. And yet, Windows have outsold Macs everywhere except in homes, schools, and marketing departments by maybe a 20:1 margin. The user interface matters, but it isn't the whole ball game. Heck, it isn't even an inning.
More:
http://www.pcworld.c....html#tk.hp_new
