"Do Not Track" Has It Backwards
By Tony Bradley, PCWorld
Google is doing its part for Internet privacy by adding a Do Not Track feature to its Chrome Web browser. The move is admirable, and Do Not Track may be better than nothing, but why should users have to opt out of having their online actions monitored?
The move from Google comes in the wake of allegations that it has been circumventing privacy controls in the Safari Web browser on iOS devices, and in Internet Explorer to track online activity. However, it is not a reaction to that controversy. A Google spokesperson told me: ?We've been evaluating our [Do Not Track] options for a long time and have also been closely involved with standards bodies.?
Google is jumping on the "Do Not Track" bandwagon by adding the feature to the Chrome browser.
It also comes on the heels of increased pressure from Washington DC in the form of President Obama?s blueprint for a Consumer Privacy Bill of Rights. Susan Wojcicki, Google Senior Vice President for Advertising, praised that initiative. ?We?re pleased to join a broad industry agreement to respect the ?Do Not Track? header in a consistent and meaningful way that offers users choice and clearly explained browser controls.?
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