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Zynga takes its first step toward a post-Facebook future


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#1 TheSentinel

TheSentinel

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Posted 01 March 2012 - 07:55 PM

QUOTE
Zynga takes its first step toward a post-Facebook future
by Rafe Needleman | March 1, 2012 11:00 AM PST

Summary: New initiatives, including a standalone gameplay site, give the social gaming company some independence from Facebook. But it's not cutting the cord just yet.

Zynga appears to be separating from Facebook with two major changes it's announcing today. These moves will help the company grow and give it a measure of independence from Facebook.

First, the company is rolling out its own games portal, Zynga.com, where players can jump directly in to some of the Zynga games they've been playing so far on Facebook. The portal will also have its own game-focused social network functions. It will also allow players to find and play against people who are not in their Facebook friend networks.

Second, Zynga is beginning to open up its platform. It is announcing that developers, including Row Sham Bow and MobScience, will be rolling out games on Zynga. Later, Zynga plans to open up its platform and APIs to independent developers, and will provide a version of the software development kit used, so far, only internally.

More about Zynga at: http://news.cnet.com...acebook-future/



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