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New iPad?s screen has to be seen to be believed


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#1 TheSentinel

TheSentinel

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Posted 17 March 2012 - 06:56 PM

QUOTE
New iPad?s screen has to be seen to be believed
omar el akkad
From Saturday's Globe and Mail
Published Friday, Mar. 16, 2012 3:40PM EDT
Last updated Saturday, Mar. 17, 2012 3:39AM EDT

It gets lonely at the top.

Apple?s new iPad ? cleverly named ?The New iPad? ? hit store shelves on Friday, prompting the now-familiar frenzy of early-morning diehards who wait for hours in line to get their hands on the gadget. Like the original iPad and the iPad 2, the newest iteration of the world?s most popular tablet is by far the best device of its kind on the market ? from its sleek, minimalist design to the breadth of the App Store.

But it?s not revolutionary any more ? it can?t be, not when everybody has one, not when Apple (AAPL-Q585.570.010.00%) sold 15-million iPads last quarter. At one time, Apple?s top brass was happy to roll the dice on risky new products ? the iPad being one of them. But now that the company finds itself with the most sought-after tablet and smartphone in the industry, it has become content to make relatively minor refinements to its product lines. With one exception (a brilliant new screen) the new iPad is full of such refinements.

What we?re watching right now is Apple?s prime ? a time when it is at the top of its game, with huge profit margins and without serious challengers. There used to be a time when Steve Jobs? company delivered products that consumers didn?t even know they wanted yet. Today, consumers know exactly what they want, and Apple is focused on giving them more of it.

Read more: http://www.theglobea...article2371977/



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