QUOTE
Twitter sets its sights on 2 billion users
Twitter VP of products Satya Patel says that with 140 million users today, the company has to make it simpler for users to get close to what's most meaningful to them, in order to attract billions of adherents.
by Dan Farber | April 27, 2012 1:33 PM PDT
"Everything we are doing is oriented around getting to 2 billion users."
You might think that statement was from Mark Zuckerberg, as Facebook approaches 1 billion active users on its social network and focuses on the next billion. But it was Satya Patel, Twitter's vice president of products, outlining the goal his company has set for itself.
With an estimated 140 million users today, producing 340 million tweets a day, 2 billion people using Twitter at least once a month isn't a near-term goal. Based on its current growth rate, which is accelerating as hashtags and @ signs become more embedded in everyday life, Twitter will likely reach 200 million active users in August.
Patel wouldn't tell me when he expected Twitter to reach 2 billion users, which today would include nearly everyone on the Internet around the world. But he knows what success would look like. "Success is if everybody in the world wakes up and checks Twitter," he said.
Details about that at: http://news.cnet.com...-billion-users/
Twitter VP of products Satya Patel says that with 140 million users today, the company has to make it simpler for users to get close to what's most meaningful to them, in order to attract billions of adherents.
by Dan Farber | April 27, 2012 1:33 PM PDT
"Everything we are doing is oriented around getting to 2 billion users."
You might think that statement was from Mark Zuckerberg, as Facebook approaches 1 billion active users on its social network and focuses on the next billion. But it was Satya Patel, Twitter's vice president of products, outlining the goal his company has set for itself.
With an estimated 140 million users today, producing 340 million tweets a day, 2 billion people using Twitter at least once a month isn't a near-term goal. Based on its current growth rate, which is accelerating as hashtags and @ signs become more embedded in everyday life, Twitter will likely reach 200 million active users in August.
Patel wouldn't tell me when he expected Twitter to reach 2 billion users, which today would include nearly everyone on the Internet around the world. But he knows what success would look like. "Success is if everybody in the world wakes up and checks Twitter," he said.
Details about that at: http://news.cnet.com...-billion-users/
