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Microsoft deal allows B&N to go toe-to-toe with Amazon and Apple
Microsoft's $300 million investment not only offers a big cash infusion to beleaguered Barnes & Noble but also sends a message to consumers that it's here to stay.
by David Carnoy | April 30, 2012 8:13 AM PDT
In the last couple of years Barnes & Noble has made some big inroads into the e-book market, cutting into Amazon's huge lead. As it stands, Amazon still has about 60 percent of the e-book pie, Barnes & Noble has around 25 percent, and Apple sits at around 15 percent, with smaller players like Sony and Kobo left to fight over the crumbs. Of course, those numbers are just estimates, and depending on who you talk to, Amazon's share might actually be closer to 65 percent.
While a strong second place is not a bad position to be in, the problem for Barnes & Noble has been how much it cost to get there and how much it's going to cost to pick up more market share from Amazon and Apple, which has steadily ramped up its iBooks digital reading platform and recently launched a major digital textbook initiative. Both Amazon and Apple, needless to say, have huge cash reserves to dip into for marketing, engineering, and R&D, while Barnes & Noble has appeared at times as if it's simply battling for survival.
More: http://news.cnet.com...azon-and-apple/
Microsoft's $300 million investment not only offers a big cash infusion to beleaguered Barnes & Noble but also sends a message to consumers that it's here to stay.
by David Carnoy | April 30, 2012 8:13 AM PDT
In the last couple of years Barnes & Noble has made some big inroads into the e-book market, cutting into Amazon's huge lead. As it stands, Amazon still has about 60 percent of the e-book pie, Barnes & Noble has around 25 percent, and Apple sits at around 15 percent, with smaller players like Sony and Kobo left to fight over the crumbs. Of course, those numbers are just estimates, and depending on who you talk to, Amazon's share might actually be closer to 65 percent.
While a strong second place is not a bad position to be in, the problem for Barnes & Noble has been how much it cost to get there and how much it's going to cost to pick up more market share from Amazon and Apple, which has steadily ramped up its iBooks digital reading platform and recently launched a major digital textbook initiative. Both Amazon and Apple, needless to say, have huge cash reserves to dip into for marketing, engineering, and R&D, while Barnes & Noble has appeared at times as if it's simply battling for survival.
More: http://news.cnet.com...azon-and-apple/
