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Microsoft, Barnes & Noble teach Apple and Amazon a lesson


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#1 TheSentinel

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Posted 01 May 2012 - 08:50 AM

QUOTE
Microsoft, Barnes & Noble teach Apple and Amazon a lesson about educational ebooks
By Joe Wilcox
20112-30-04

Nobody partners, or negotiates deals, like Microsoft. That's evident from today's stunning agreement with Barnes & Noble, which is sure to turn the ebook market on its head. The two will jointly invest in Newco, temporary name for ebook venture that incorporates B&N's digital and College business divisions. B&N gets partner in Microsoft, which invests $300 million, for 17.6 percent stake; both parties end ongoing patent disputes, largely related to Android; and Microsoft launches Windows 8 with native Nook Reader application. All around it's win-win, after losing a decade ago.

That's right, Barnes & Noble and Microsoft have been here before, in pioneering ebook ventures that failed. Both companies jumped on ebooks back when Amazon, which makes the popular Kindle, was still just a struggling Web 2.0 startup. Microsoft Reader led the first big ebook push at the turn of the century, and Barnes & Noble launched its original e-bookstore using the software. I bought my first ebooks there about 12 years ago. But by late 2003, it was over; Barnes & Noble gave up on ebooks -- a market later re-entered only after Amazon's Kindle success. Microsoft kept producing Reader software, but that's done, too, when the software retires on August 30.

More about that cooperation: http://betanews.com/...ational-ebooks/


#2 TheSentinel

TheSentinel

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Posted 01 May 2012 - 08:52 AM

Please read in addition:

QUOTE
Microsoft-Barnes & Noble deal could lead to Windows-based tablet
College e-textbooks would be ripe opportunity for both partners
By Matt Hamblen
April 30, 2012 03:08 PM ET

http://www.computerw...ws_based_tablet


#3 TheSentinel

TheSentinel

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Posted 01 May 2012 - 09:01 AM

Another information about:

QUOTE
30 April 2012, 16:13
Barnes & Noble/Microsoft deal settles patent dispute
(djwm)

http://www.h-online....te-1563990.html



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