QUOTE
Microsoft's road to redemption
By Jeremy Liu
2012-25-06
Microsoft just put behind it an eventful and positive week, coming off two major announcements on its two major computing platforms -- Windows and Windows Phone: Surface and WP8. Consumer and expert scepticism hobbled much of the excitement, as Microsoft nose dives into paradigm change. Nevertheless, the third week of June 2012 is indicative of a profoundly new direction for Microsoft, characterized by refreshing perspectives and paves a path that leads ultimately in the right direction.
Microsoft is making genuine inroads towards a new strategy that represents a complete paradigm shift from the fundamentals that defined the company and its products over the last couple of decades. The company used to be the antithesis of Apple in practically every sense, selling products based on the abundance of choice as opposed to Apple's strategy of marketing a small hardware lineup. Apple's strategy has always focused on ease of use, simplicity and form; whereas Microsoft, although not neglecting form and aesthetic, put functionality first and foremost and wrapped design around this in the most appealing way possible. The announcements this week represent a fully-committed digression from this strategy from Microsoft.
Although success or fruition is yet to be realized, it's a positive sign that Microsoft has noticed the writing on the wall and has taken action; and not action in a languid or half-assed manner.
More details: http://betanews.com/...-to-redemption/
By Jeremy Liu
2012-25-06
Microsoft just put behind it an eventful and positive week, coming off two major announcements on its two major computing platforms -- Windows and Windows Phone: Surface and WP8. Consumer and expert scepticism hobbled much of the excitement, as Microsoft nose dives into paradigm change. Nevertheless, the third week of June 2012 is indicative of a profoundly new direction for Microsoft, characterized by refreshing perspectives and paves a path that leads ultimately in the right direction.
Microsoft is making genuine inroads towards a new strategy that represents a complete paradigm shift from the fundamentals that defined the company and its products over the last couple of decades. The company used to be the antithesis of Apple in practically every sense, selling products based on the abundance of choice as opposed to Apple's strategy of marketing a small hardware lineup. Apple's strategy has always focused on ease of use, simplicity and form; whereas Microsoft, although not neglecting form and aesthetic, put functionality first and foremost and wrapped design around this in the most appealing way possible. The announcements this week represent a fully-committed digression from this strategy from Microsoft.
Although success or fruition is yet to be realized, it's a positive sign that Microsoft has noticed the writing on the wall and has taken action; and not action in a languid or half-assed manner.
More details: http://betanews.com/...-to-redemption/
