QUOTE
Apple's biggest fans are older consumers
May explain reasoning behind heavily-criticized 'Genius' TV ads, says brand measurement firm
By Gregg Keizer
August 11, 2012 06:13 AM ET
Computerworld - Older customers are now Apple's biggest fans, said a brand perception measurement company Friday, citing shifting demographics that indicate the company's appeal to the young and technology-enamored has been slipping.
The finding from U.K.-based YouGov also puts into context recent television ads that were loudly panned, with some critics calling them "rotten" and "gagging."
Apple ran the ads, which featured a Genius -- the name for the company's in-store technical support staff -- helping customers in high-pressure situations. The 30-second spots touted the Mac and appeared during the early days of NBC's broadcast of the 2012 Olympics. They were discontinued, reportedly as planned -- within several days.
More about:
http://www.computerw...older_consumers
May explain reasoning behind heavily-criticized 'Genius' TV ads, says brand measurement firm
By Gregg Keizer
August 11, 2012 06:13 AM ET
Computerworld - Older customers are now Apple's biggest fans, said a brand perception measurement company Friday, citing shifting demographics that indicate the company's appeal to the young and technology-enamored has been slipping.
The finding from U.K.-based YouGov also puts into context recent television ads that were loudly panned, with some critics calling them "rotten" and "gagging."
Apple ran the ads, which featured a Genius -- the name for the company's in-store technical support staff -- helping customers in high-pressure situations. The 30-second spots touted the Mac and appeared during the early days of NBC's broadcast of the 2012 Olympics. They were discontinued, reportedly as planned -- within several days.
More about:
http://www.computerw...older_consumers
