40 replies to this topic

[Ilya Rabinovich]

Hi everybody!

Due to 2.52 work, I was thinking about v3 future. I assume, that, with outbound protection feature, it is worth to add an inbound one (ports only). It could be very useful for my Windows 2000 users who doesn't have a built-in Windows firewall. With it, DefenseWall v3 will migrate a full-featured personal firewall.

So, maybe, DefenseWall v3 will be called as DefenseWall Personal Firewall v3. Any ideas/opinions/feedback?

[demoneye]

i think its a great idea , so u can use only DW for hips and firewall instead of third party software(ie comodo,outpost fw, online armort etc)

[Creer]

But there will be regular DW without fw functionality or not? If not then it will be possible to disable fw function?

[dyy]

Hi everybody!

Due to 2.52 work, I was thinking about v3 future. I assume, that, with outbound protection feature, it is worth to add an inbound one (ports only). It could be very useful for my Windows 2000 users who doesn't have a built-in Windows firewall. With it, DefenseWall v3 will migrate a full-featured personal firewall.

So, maybe, DefenseWall v3 will be called as DefenseWall Personal Firewall v3. Any ideas/opinions/feedback?

It is exciting to see DefenseWall with ND. However, DefenseWall Personal Firewall is not a good name for a powerful security software with more functions than firewall itself. What about DefenseWall Anti-Malware, DefenseWall Malware Terminator, or DefenseWall Malware protection?

[Ilya Rabinovich]

But there will be regular DW without fw functionality or not? If not then it will be possible to disable fw function?

Yes, both cases will be available.

[andro]

It is exciting to see DefenseWall with ND. However, DefenseWall Personal Firewall is not a good name for a powerful security software with more functions than firewall itself.

I agree with this. What about DefenseWall Personal (or Internet) Security?

[dyy]

It is exciting to see DefenseWall with ND. However, DefenseWall Personal Firewall is not a good name for a powerful security software with more functions than firewall itself.

I agree with this. What about DefenseWall Personal (or Internet) Security?

Thank you for your support. Your proposed names are good, but I have some concerns.

DefenseWall Personal Security sounds ordinary and ambiguous. One might question "is there DefenseWall Professional or Enterprise Security" correspondingly? and what does it secure?

DefenseWall Internet Security is easy to get confused with a security software with antivirus and firewall such as Norton Internet Security or Kaspersky Internet Security, but actually DefenseWall is quite different from them.

[andro]

DefenseWall Personal Security sounds ordinary and ambiguous. One might question "is there DefenseWall Professional or Enterprise Security" correspondingly? and what does it secure?

It's true.

DefenseWall Internet Security is easy to get confused with a security software with antivirus and firewall such as Norton Internet Security or Kaspersky Internet Security, but actually DefenseWall is quite different from them.

It's also true, but this name isn't bad with a marketing point of view.

[dyy]

DefenseWall Personal Security sounds ordinary and ambiguous. One might question "is there DefenseWall Professional or Enterprise Security" correspondingly? and what does it secure?

It's true.

DefenseWall Internet Security is easy to get confused with a security software with antivirus and firewall such as Norton Internet Security or Kaspersky Internet Security, but actually DefenseWall is quite different from them.

It's also true, but this name isn't bad with a marketing point of view.

You are right. Only Ilya has the last word.

[LoneWolf]

DefenseWall with a firewall, that is good news.
The option to have it or not is good as well.
How about...........
DefenseWall Standard / No firewall
DefenseWall Pro / With firewall

Edited by LoneWolf, 14 March 2009 - 06:47 PM.

[Ilya Rabinovich]

Well, my point here is that HIPS is extremely hard to market. I mean it. Just read any computer magazine- "you need to have an anti-virus up to date and a good firewall". And this crap sounds by years. Users all around the world are zombified. So, I just think about a marketing move from HIPS to firewall. Online Armor did the trick and, as I see, they feel just perfect about it.

[CogitoErgoSum]

Hello Ilya,

The addition of an inbound firewall(ports only) is a great idea. Just make sure that both inbound/outbound firewall functionality can be independently enabled/disabled for those who choose to use the Windows or a third party firewall.


Peace & Gratitude,

CogitoErgoSum

[ruinebabine]

Just make sure that both inbound/outbound firewall functionality can be independently enabled/disabled for those who choose to use the Windows or a third party firewall.

+ 1

Using a hardware firewal (router) here, I would care only for the outbound filtering ability, and even then only occasionaly.

[Scoobs]

Well, my point here is that HIPS is extremely hard to market. I mean it. Just read any computer magazine- "you need to have an anti-virus up to date and a good firewall". And this crap sounds by years. Users all around the world are zombified. So, I just think about a marketing move from HIPS to firewall. Online Armor did the trick and, as I see, they feel just perfect about it.

I think you make a very good point here Ilya. Even most novice users know they need a firewall and antivirus, but most would say 'what is a HIPS'? I see two options for you if you're looking to break into a broader market:

1. Partnership with an antivirus company to provide a HIPS capability to their standard antivirus solution.
2. Turn DW into a firewall + HIPS solution.

However, in the long run I'm not sure I see a future for firewalls for most people. The majority of people will sit behind a firewalled router, and also have Windows firewall. If you go after the market for people who want additional outbound control it is still quite a small market. Windows firewall + a router with firewall is more than enough firewall protection for 99% of users.

My approach would be a partnership with a strong antivirus vendor. That approach mirrors what most of use are probably doing anyway - supplementing our antivirus with DW HIPS.

[Ilya Rabinovich]

1. Partnership with an antivirus company to provide a HIPS capability to their standard antivirus solution.
2. Turn DW into a firewall + HIPS solution.

About 1- I have no offers from AV companies. I'm just one of many for them, they don't care.
About 2- that's the point of my message.

You see, there are some things you can control and you can't. I can control only point 2), so, that's my path, obviously. I can control it.