Nov 1 2009, 09:04 PM
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![]() GSF's HoneyBee Group: General Admin Posts: 23792 Joined: 23-April 04 Member No.: 7183 |
Scamville: The Social Gaming Ecosystem Of Hell
"The reason why I call this an ecosystem is that it’s a self-reinforcing downward cycle. Users are tricked into these lead gen scams. The games get paid, and they plow that money back into Facebook and MySpace in advertising, getting more users. Who are then monetized via lead gen scams. That money is then plowed back into Facebook and MySpace in advertising to get more users… Here’s the really insidious part: game developers who monetize the best (and that’s Zynga) make the most money and can spend the most on advertising. Those that won’t touch this stuff (Slide and others) fall further and further behind. Other game developers have to either get in on the monetization or fall behind as well. Companies like Playdom and Playfish seem to be struggling with their conscience and are constantly shifting their policies on lead gen." Full Article: TechCrunch -------------------- |
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| Lo-Fi Version | Time is now: 22nd November 2009 - 07:19 AM |