Here are the possible names for DefenseWall v3. Make your vote!

* VOTE FIRST *.....*DO NOT VIEW RESULTS FIRST - YOU WILL GET A 'NULL' VOTE*.

Many people made a mistakes with the first vote poll, so I make a second advent of it. If you did your choice with the first one- please, redo here. Thank you for your participation!!!

Voted.

Zagłosowałem (in my language)that means VOTED

Worked for me this time.

Voted!

Thank you Ilya for listening your users. This was a great idea. Also a big thank you for all those users who cam up with names.

From the closed poll


Ilya needs a snappy, unique name that will garner easy market recognition for:

DefenseWall (HIPS) Host Intrustion Prevention with added Outbound Control

(is that right?)


I would agree with toadbee there, stay away from anything that says browser, web/internet, infection and all the other common names the AV/AS/Malware folks use, and 'secure' is just a word in the whole security arena, mightily over used, just like 'Guard'.

(thinking cap is on now...)

Voted for the most likely choice, it seems!

Ilya,
How far off, or, when might this version with outbound control is to be made available?

Have no idea. I'll do my best, but it's not a quick tour- too many technical and architecture things need to be built from scratch. Maybe, it's about two or three months. Maybe, half an year. The only thing I know definitely- I want to make is as best as it can be.

Exactly Ilya, that's what we want. And eveyone knows you can do it, SO NO RUSH!

take your time ilya,you are doing just a fine job with defensewall:thumbsup:

Great things take time ;) we will be glad to help with beta testing!

it is going to be very cool cause there are some of us who dont like software firewalls:)plus new stuff to try:)imaging just using windows firewall just for inbound and defensewall in charge for the rest:)

Voted for the Threat Lock. It's short, more "distinguished" (easy to remember compared to other products) and represents well the function of DW.

hey Fuzzfas are you new with defensewall:)fisrt time i see you in this forum buddy,welcome to the forum my nick in wilders in jmonge:)nice you are trying defensewall you wont be disapointed trust me on this one and welcome to the forum:)

Threat Lock is making some progress up the leader board.

names are too long, none of them striking to me

I agree. How about DefenseWall v3 or DefenseWall 2009.

Hi JMonge! Don't worry, i know it's you from Wilders, you old security rascal! One "J" won't fool me. :) Actually, i have a DW license since November 2008:

http://gladiator-antivirus.com/forum/index...st&p=219305

I simply don't use it much (because of the CPU time, a bit like with Outpost). But i do pop from time to time to see how things go.

cool and enjoy defensewall and it's forum

by the way did you vote buddy?

Yes, i voted for the "Threat lock". None of the names really makes me enthusiastic, but it's a more unique and short one. How about you?

Exactly. Great products don't have to have great names, they make their names great. what does Norton mean? or TOYOTA? or SONY? People remember their names for their great products. Think about it.

Defensewall itself is good enough as a brand name. Defense means protection, and wall means a lot more including firewall. HIPS is not necessary as this would scare general users away. In addition, regarding suppressor, protection, paralisor or disarmor, don't you think they are duplicate of "Defense"?

Just my two cents, I think it is important to distinguish various versions for different customers by names. As I mentioned early, basic, premium or ultimate or extended whatever.

I think i agree with this. Also Defensewall "PLUS", could be the version with outbound control.

what about DefenSeWall Pro

Defensewall pro or plus looks much better than those fancy but confusing names in poll. Just my personal preference.

i hope we get a short name:)

My vote is for [ DefenseWall Seal Guard ], but it is not yet here... as already said here it has been accidentally (?) inserted in the closed previous poll thread.

Btw: however if you are not more interested in the just mentioned above name then, having to choose between existing ones, my vote would go to "Threat Lock".

Regards

same as you i voted "Threat lock".

Yeah, same here...........although I do like pro or plus better.

DefenSeWall Pro looks nice:)

Ilya, seriously do not choose any of the names in this poll. They are all terrible names from a marketing perspective. You don't want something that is descriptive of what the product does or aims to do, you want something that is simple and illustrates that this version of DW has higher functionality than the standard version. Pro or Plus (+) should be your primary choices.

Why they are so bad? We have: Norton (anti-virus), Norton (internet security), for instance. Same with Kaspersky, Eset and others. And- that's the most important- people buys it!!! So, HIPS+, maybe, a good technical representative here, but how many people really understand what the HIPS is? Also, there are a lot of HIPS types, I need to exaplain that DW is very strong in defense, but simple, easy in use and user-friendly. So, the name should be representative. Pro, Plus and so one are not!

How about

Defensewall Zero-day
Defensewall Zero-day Security
Defensewall Zero-day Secure
Zero-day Defensewall

No! With respect I think you've got it wrong in saying the name should be representative! Defensewall is an established name within the specialist security products industry and what you should be trying to say is "Hey everyone, here's a new version of Defensewall but with added functionality". 'Pro' and 'Plus' are established producting marketing approaches to taking a well known product and adding more functionality to it. The more you diverge from that approach the more you will confuse your target customers. They will not instantly see it as a purchasing choice between a basic level of functionality and more functionality on the same product, but between two different products. And ultimately what you're looking for here is new customers, people that don't know much about Defensewall.

In terms of Norton (anti-virus) and Norton (Internet Security), Norton were pioneers in this field and they set the standard for what "Internet Security" meant - i.e. Anti-virus and Firewall. Pretty much everyone else copied them after that.

Unless your intention is to introduce a broader term such as "Threat Lock" to the industry and expect others to copy, I don't see what purpose it serves to go against the tide by not going for the standard "Pro" or "Plus" or maybe even "Premium" approach. Also, perhaps you should drop the "HIPS" part of the Defensewall name? Another advantage of the Pro or Plus approach is that it gives you flexibility to introduce a limited feature free version at a later date. If you go for something like Threatlock then you'll have "Defensewall HIPS", "Defensewall Threatlock", "Defensewall Free". It's a mess!

Defensewall was a very good initial choice of product name, and there is nothing wrong with going for something that is semi-representative in the initial product name choice. But thereafter when you are looking to build upon the success of the intial product with more functionality, the more you deviate from the initial product name the more you weaken the overall proposition and brand strength. Don't weaken the Defensewall brand with such a big deviation!

Sorry Scoobs, Plus and Pro are the two most creativeless names invented ever. A lot of cheap sharewares have copied this naming convention.

The other big chance the new product offers is breaking out of a category. Like OA did by adding a FW to its HIPS, it later changed its tag line and entered the larger FireWall market segment. That is the idea behind this new product name, within the DefenseWall brand hierarchy (so maintaining all positive references build up in the past)

Cheers

It's very rare that I disagree with anything Kees1958 posts, but I have to on this occasion - sorry Kees! I think my biggest disappointment is that options such as Pro, + are not even in the shortlist for voting, and several people have already posted to say they would prefer those sort of options, rather than what is on the list.

Creativity really has nothing to do with it. It's about selling more product, clearly differentiating from the existing product, and making the choice simple to understand for the consumer. Often attempts to be creative (when you already have an existing product name) result in a failure to achieve these goals.

However, everybody has their own opinions and the real answer probably lies somewhere between what I'm saying and what Kees is saying. Either way, I hope the new Defensewall rocks

I wholeheartedly agree with Scoobs. I just don't know what's wrong with 'Pro' and/or 'Plus'. Creativity doesn't matter at all -- customers matter, and they don't want a phantasy name that "sounds good". Customers want to know what they get for their money, so the choice of products should be made as simple as possible for them.

However, there is only one thing that really counts:
I'm sure it will.

Although different naming agencies have different approaches, this website contains a nice round up, see http://www.igorinternational.com/process/n...mpany-names.php Although his category invented names is a bit shallow written. Some very big breakthroughs are based on this category (often when a new or an alternative way of using/consuming is involved).

I have resumed my considerations in this post http://gladiator-antivirus.com/forum/index...st&p=225124

It us true everybody has their own opinion. I have dealt with naming issues at re-brands and mergers and once the name the wife of the CEO likes was chosen, so naming is a kind of caroussel sometimes.

We agree on selling more products, you take the original DefenseWall HIPS as differentiator, while I am more oriented towards what the new products brings compared to competitors. Truth is we both are wrong problably and answer lies somewhere in the middel as you stated. When I was teh owner of DW, I would assess the amount of resources needed to grow within the existing category with the new product against the option to break out of this category, its news value when achieving well on tests (AV-comparatives and Matousec). I would also try to get multi langual versiosn (spanish, french, german) with the aid of existing users, to get extra media attention when V3 launches. Native tongue versions are important for DW, because it targets an intrensic difficult concept (policy based HIPS/outbound protection/resource protection) to the less savvy users. Also a setup wizard is a high priority IMO, but hey I am only an enthousiastic user, so who cares?

I am happy with my lisence through 2011, no matter what name the new version will get

Cheers

Kees

I need to exaplain that DW is very strong in defense, but simple, easy in use and user-friendly that is the real challenge, have a read at igor's guide provided as a link in the previous post.