QUOTE
Amazon says no to Phorm tracking
It's all about consent
By David Meyer
Published: 15 April 2009 17:32 BST
Online shopping giant Amazon has declared that it will not allow its website to be monitored by the targeted-advertising company Phorm.
Phorm monitors users' surfing in order to serve highly targeted advertisements. Its technology is currently being trialled under the name Webwise by BT, with the users' consent. However, BT's first two Phorm trials, carried out in 2006 and 2007, did not have user consent, and on Tuesday, the UK government's failure to censure BT or Phorm for those secret trials resulted in legal proceedings against it by the European Commission.
Read more:
http://software.silicon.com/security/0,390...39419576,00.htm
It's all about consent
By David Meyer
Published: 15 April 2009 17:32 BST
Online shopping giant Amazon has declared that it will not allow its website to be monitored by the targeted-advertising company Phorm.
Phorm monitors users' surfing in order to serve highly targeted advertisements. Its technology is currently being trialled under the name Webwise by BT, with the users' consent. However, BT's first two Phorm trials, carried out in 2006 and 2007, did not have user consent, and on Tuesday, the UK government's failure to censure BT or Phorm for those secret trials resulted in legal proceedings against it by the European Commission.
Read more:
http://software.silicon.com/security/0,390...39419576,00.htm