HP only major vendor so far to promise no-charge upgrade, more expected
By Gregg Keizer
June 25, 2009 03:08 PM ET


Computerworld - Microsoft Corp. today officially unveiled details of the Windows 7 upgrade program it kicks off tomorrow for buyers of new PCs.

Called the "Windows 7 Upgrade Option Program," the deal provides free or nearly-free upgrades to Windows 7 for people who purchase a new Vista PC between June 26, 2009, and Jan. 31, 2010.

People who buy a PC equipped with Windows Vista Home Premium, Business or Ultimate from a participating retailer or computer maker will get an upgrade to Windows 7 Home Premium, Professional or Ultimate at some point after Oct. 22, when Microsoft is scheduled to ship the new operating system.

The program is a repeat of one Microsoft launched in 2006, when it sought to keep sales of XP systems from stalling by offering users free upgrades to the soon-to-be-available Vista.

"The Windows upgrade option for Windows 7 is something that we're bringing back from the Windows Vista era," Brad Brooks, vice president for Windows consumer marketing, said in an Microsoft-conducted interview posted on the company's site.

Because of its October launch, Windows 7 won't be available during the back-to-school sales season, which really cranks up in August. And that's one reason why Microsoft chose to introduce the upgrade program so early. "You don't have to wait until [Oct. 22] to get a new Windows PC," Microsoft spokesman Brandon LeBlanc said today in a blog post trumpeting the program. "In fact, we know many people need that new PC sooner -- for back to school, specifically." Microsoft won't charge retailers and OEMs for the upgrade, but it has ceded control over the fulfillment process, letting the sellers set fees.

Hewlett-Packard Co., for instance, said today that it will provide the Windows 7 upgrade to eligible customers free of charge. "There are no shipping and handling fees," said an HP spokeswoman. An HP page dedicated to the Upgrade Option, however, didn't offer any details today on how the company will run the program, but a statement earlier in the day promised that users would also receive a utility disc that includes a step-by-step guide to installation and a tool that seeks out and pre-installs drivers necessary for Windows 7.

Microsoft's current Upgrade Option site has a list of several computer makers, including Acer, Asus, Dell, Fujitsu, Lenovo, Samsung, Sony and Toshiba, that sell laptops that qualify for a free or discounted Windows 7 upgrade.

Because the retailers and OEMs are doing the scut work of the upgrade program, customers will see a variety of deals and delivery dates. The soonest someone would receive an upgrade DVD is Oct. 22, the retail availability date for Windows 7. It may be weeks later, however, before many customers see those discs.

I had the opportunity to sit down with Brad Brooks, Corporate VP for Windows Consumer Marketing, to talk about today’s announcements.

Announcing the Windows 7 Upgrade Option Program & Windows 7 Pricing

Special thanks to Brad for taking the time to talk through these details with me. You’ll find a transcript of the video here.

As Brad discussed in the video, today we’re announcing details for the Windows 7 Upgrade Option Program, pricing, and a special pre-order offer for select markets.

But first, I want to talk a little bit more about GA and the worldwide availability of Windows 7. We’ve really focused a lot of our efforts on getting the product out to as many people around the world as quickly as possible. OEMs will start shipping PCs with Windows 7 in all language versions beginning on GA, October 22nd.

And for our retail software, we’ve made significant strides in terms of timing. Gone are the days when it could take months for all language versions to be available. In fact – we’ve narrowed the gap to just over ONE week!

On October 22nd, Windows 7 will be available in the following 14 languages: English, Spanish, Japanese, German, French, Italian, Dutch, Russian, Polish, Brazilian Portuguese, Korean, Simplified Chinese, Traditional Chinese and Chinese (Hong Kong).

Then on October 31st, the remaining 21 languages will become available: Turkish, Czech, Portuguese, Hungarian, Swedish, Danish, Norwegian, Finnish, Greek, Ukrainian, Romanian, Arabic, Lithuanian, Bulgarian, Estonian, Slovenian, Hebrew, Thai, Croatian, Serbian Latin, and Latvian.

Windows 7 truly is a global release and I’m excited to be able to tell my international friends that when I say Windows 7 will be available for the holidays – I mean everywhere in the world.

But, you don’t have to wait until GA to get a new Windows PC. In fact, we know many people need that new PC sooner – for back to school specifically. And we have the answer for people who need a new PC now but still want to get Windows 7 and that’s the Windows 7 Upgrade Option Program, which kicks off tomorrow, June 26th! Anyone who buys a PC from a participating OEM or retailer with Windows Vista Home Premium, Business or Ultimate on it will all receive an upgrade to the corresponding version of Windows 7 at little or no cost to customers. The Windows 7 Upgrade Option Program will be available until January 31st, 2010 – and is global! For more information on taking advantage of the Windows 7 Upgrade Option Program, visit www.windows.com/upgradeoffer.

Another one of the most common questions I get is: how much will Windows 7 cost? Well, today we’re sharing these details.

For Windows 7, we are reducing the price on our most popular retail product for customers, the Home Premium Upgrade, by approximately 10% (depending on the market). In the U.S., this means a customer buying Windows 7 Home Premium upgrade will pay only $119.99 instead of the $129.99 being charged today for its predecessor.

Overall, customers will be paying less and getting more with Windows 7. This includes fun new features such as HomeGroup, Device Stage, Aero Shake, Snap, Peek, Jump Lists and our completely redesigned Windows Taskbar (one of my favorite new features in Windows 7 today). These new features make your PC simpler and much easier to use.

So here’s the low-down on pricing for Windows 7. The estimated retail prices for upgrade packaged retail product of Windows 7 in the U.S. are:
Windows 7 Home Premium (Upgrade): $119.99
Windows 7 Professional (Upgrade): $199.99
Windows 7 Ultimate (Upgrade): $219.99

And the estimated retail prices for full packaged retail product of Windows 7 in the U.S. are:
Windows 7 Home Premium (Full): $199.99
Windows 7 Professional (Full): $299.99
Windows 7 Ultimate (Full): $319.99

This means that Windows 7 Home Premium full retail product is $40.00 less than Windows Vista Home Premium today.

As Brad describes in the video, for Europe, we will not have a separate upgrade SKU for the packaged retail product versions of Windows 7 at GA. But we will be offering upgrade pricing on our full licenses to make sure that European customers who want to upgrade have the pricing options available in the rest of the world.

Finally, as a way of saying thank you to our loyal Windows customers, we are excited to introduce a special time limited offer! We will offer people in select markets the opportunity to pre-order Windows 7 at a more than 50% discount. In the US, this will mean you can pre-order Windows 7 Home Premium for USD $49.99 or Windows 7 Professional for USD $99.99. You can take advantage of this special offer online via select retail partners such as Best Buy or Amazon, or the online Microsoft Store (in participating markets).

This program begins tomorrow in the U.S., Canada and Japan. The offer ends July 11th in the U.S. and Canada and on July 5th for Japan or while supplies last. Customers in the UK, France and Germany, can pre-order their copy of Windows 7 starting July 15th and will run until August 14th (or supplies last) to ensure folks don’t miss out on this. Act fast if you want to be the first in line to get Windows 7 at this screaming deal! Note: The special low pre-order price will vary per country.

For more information on this special pre-order offer, click here.

I am really excited to be sharing these Windows 7 announcements with you today. Because of the great feedback we received from you, we are confident we are poised to deliver a great product this fall!