Jump to content


Photo

Should professional social networks make a play for the enterprise?


  • Please log in to reply
1 reply to this topic

#1 TheSentinel

TheSentinel

    The man in the dark

  • General Admin
  • 31,812 posts

Posted 15 August 2011 - 02:16 PM

QUOTE
Should professional social networks make a play for the enterprise?

By Dion Hinchcliffe | August 13, 2011, 3:09pm PDT

Summary: Social software has been making its way into the enterprise for a while, but usually from vendors that are experts at enterprise needs. Now it appears that professional social networks on the Internet will make an attempt at the space. What will this mean given that they already have a large percentage of your workers using their services externally today, yet little practical enterprise experience?

Recently Jeff Weiner, the CEO of LinkedIn, indicated that the professional social networking giant was seriously considering expanding their services into internal capabilities such as enterprise social networking. As the world?s biggest and most mature business-focused social network, the move potentially makes a lot of sense, particularly as they are now a public company looking for important new sources of revenue.

LinkedIn?s signature advantage, unlike many new Enterprise 2.0 entrants, is that it has an enormous base of existing business users it can enlist as foot soldiers to penetrate the enterprise. Just by adding some features to the current service it could, for example, provide enterprise microblogging to its existing users which could be kept private within the company if desired.

More about at:
http://www.zdnet.com...enterprise/1624


#2 TheSentinel

TheSentinel

    The man in the dark

  • General Admin
  • 31,812 posts

Posted 15 August 2011 - 02:18 PM

QUOTE
Please have a look at

As collaboration goes social, where will it thrive?

By Dion Hinchcliffe | February 15, 2011, 12:35pm PST
http://www.zdnet.com...-it-thrive/1497

and

Social intranets: Enterprises grapple with internal change

By Dion Hinchcliffe | September 30, 2010, 11:33am PDT
http://www.zdnet.com...nal-change/1410