YouTube killing its most annoying ad format: The 30-second unskippable
The unpopular ads will be gone in 2018.
Peter Bright - 2/17/2017, 9:56 PM
If you watch any amount of videos on YouTube, you're probably accustomed to waiting five seconds before hitting that "skip ad" button. You're probably well aware of just how annoying it is when that button never appears and you're forced to sit through 30 seconds of a car commercial even though you live in New York City and don't even have a driver's license.
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