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What Windows 8 means to Microsoft and to you

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#1 TheSentinel


    The man in the dark

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Posted 14 February 2012 - 08:28 AM

What Windows 8 means to Microsoft and to you
By Joe Wilcox

The headline really should be "What Windows 8 and Windows on ARM mean to Microsoft and to you" but that didn't ring right to my ears. But it more aptly describes the train of this analysis.

Simply stated: Windows 8 is the riskiest release ever. Microsoft execs say they are "re-imagining" Windows. Believe them. But it's much more: Reinvention. If successful, Microsoft will be a very different company in five years, and that's as much about the future stock price and company valuation as market position and products. All depends on the risks delivering rewards.

Windows 8 and Windows on ARM are nothing short of re-architecting Microsoft's flagship operating system from kernel to desktop. The Redmond, Wash.-based company will ask much of customers, developers, OEMs and other partners during this difficult transition, and it will be hard on everyone. But the time is now, or never. If Microsoft fails to take the risks now, Windows' luminescence will diminish in a half decade (or even less).

Microsoft needed to make these changes in the mid Noughties, and had it done so Apple likely would not be as successful with iOS devices. But Windows Vista and US antitrust oversight set back the timetable.