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5 ways businesses embrace the Social Revolution

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#1 TheSentinel


    The man in the dark

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Posted 20 February 2012 - 06:47 PM

5 ways businesses embrace the Social Revolution
By Sandy Carter


Over the past year, we've witnessed a convergence of social, mobile and cloud computing prompting organizations around the globe to evaluate how they embrace the growing social business market. "Social" has become essential for organizations that want to remain competitive.

Reflecting on the clients I've met across 66 countries, five things surprised me about companies embarking on the social business journey.

1. Germany leads the pack. Germany stes the bar in social software adoption, with major deployments at companies like BASF, Bayer, GAD, Sennheiser and more. The pattern of success is that they began with a business process and inserted social to make the process more competitive.

For example, Bayer added social to their patent process, enabling the exchange of ideas to accelerate patent development. They added social to their collaboration processes allowing them to solve problems faster across national borders. Lastly, by adding social to their client insight process, feedback from customers circulates throughout the company with open communication.

Lesson Learned: Don't keep social over to the side, embed it into the heart of your processes, so that it impacts your workflow.

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