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9 Windows 8 editions is 7 too many

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#1 TheSentinel


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Posted 04 March 2012 - 04:25 PM

9 Windows 8 editions is 7 too many
By Joe Wilcox


Two is enough. Windows 8 and Windows on ARM.

Based on a registry key found in Windows 8 Consumer Preview, there are potentially nine different editions coming later this year: Windows 8 Starter; Home Basic; Home Premium; Professional; Professional Plus; Enterprise; Enterprise Eval; Ultimate; and ARM. The six Windows 7 editions already are too many. Nine is bad gone way worse and shows that Windows 8, for all the courageous changes, is too much about the past way of thinking. Microsoft is looking back at the old PC model rather than looking far enough ahead to the cloud-connected device era.

Apple's approach of offering one desktop OS for consumers, small businesses or enterprises is better. But Apple exists in a competitive market. Microsoft generally competes against itself in PC operating systems. The Redmond, Wash.-based company has a monopoly on x86 processors, as determined by European and US courts. Differentiation typically drives competition, hence the number of toothpaste varieties. But Windows isn't toothpaste, because one product essentially owns the market. You't can sell Windows the same way as toothpaste, by trying to artificially create differentiation where it doesn't organically exist.